Immediate Release

Contact

 

September 6, 2002

David Vossbrink, (408) 277-3515
Communications Director
Lauren Wonder, (408) 232-0228
Caltrans

San José, Caltrans Ramp Up Campaign to Eradicate Litter

Mayor Gonzales to focus to clean up on
“100 Hot Spots” and freeways in San Jose


San José, CA ---- Litter beware. The City of San José and the California Department of Transportation (Caltrans) are on the attack.

Mayor Ron Gonzales and Bart Desai, Caltrans District 4 Deputy Director for Maintenance, announced the expansion their joint anti-litter campaign, Pick Up San José, to clean up San José streets and highways today.

Maintenance crews from the San José General Services Department will dedicate every Friday afternoon to focus on cleaning up litter at the “100 Hot Spots” that have been identified throughout the community.

In addition, all Caltrans maintenance staff in the South Bay district will focus on picking up debris and sweeping freeway ramps and mainlines every Friday.

“A clean city strengthens the pride of our residents for where they live,” said Gonzales. “A clean city helps keep our neighborhoods strong and safe and welcomes visitors and businesses.

“With everyone’s help, we can eradicate the eyesore of litter, just as we have successfully wiped outgraffiti over the past four years.”

In addition, approximately 1000 anti-litter volunteers from neighborhoods throughout San José will be working to clean the ten worst littered spots in each of the city’s ten council districts.

“It’s everyone personal responsibility to keep their world clean in the first place,” said Desai. “Our message is: ‘Don’t Throw It. Tell a Friend.’”

Pick up San José focuses on three approaches to cleaning up San José: Eradication, Enforcement and Education. Additional enforcement and education activities are planned to begin later this fall.

The anti-litter campaign builds on the city’s successful anti-graffiti program. Since Mayor Gonzales made it a city priority in 1999, there has been a 92 percent reduction in graffiti in San José as a result of aggressive cleanup, law enforcement, interagency cooperation, and strong neighborhood volunteer commitment.

Gonzales announced the expansion to include anti-litter at his State of the City address in February this year, and the new effort and partnerships were launched on Earth Day in April.

The Santa Clara Valley Water District also announced its commitment to clean and safe creeks as part of San Jose’s anti-litter campaign. “Coastal Cleanup Day” will be on Saturday, September 21, where thousands of volunteers pick up trash and debris from creeks, rivers, coasts and shores as part of an annual statewide effort.

The District also sponsors an “adopt-a-creek” program. For information about Coastal Cleanup Day and Adopt-a-Creek, contact the district at (408) 265-2607, ext. 2880.

The County of Santa Clara and the Valley Transportation Authority are among the city’s anti-litter and anti-graffiti partners. The Santa Clara County District Attorney’s Office continues to successfully prosecute graffiti vandals, and the county’s juvenile diversion program also regularly schedules youth offenders to help with litter and graffiti clean up.

VTA has been very effective to prevent graffiti vandalism using on-board surveillance cameras that have been instrumental in apprehending nearly 100 vandals since 2001.

San José residents interested in helping fight graffiti and litter, or who want to report problem areas should call the city’s 24/7 Customer Service Call Center at (408) 277-4000.

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