To:  HONORABLE MAYOR AND                     From:   Del D. Borgsdorf

                     CITY COUNCIL

                                                                                                             

 

Subject:  GETTING FAMILIES BACK                      Date:     December 9, 2003

                     TO WORK—FOLLOW-UP

 

 

RECOMMENDATION

 

Approve the following recommendations for items discussed in Sections B and C and in the Additional Directives to the City Manager section:

 

(a)        Direct the City Attorney to draft an Ordinance amending Section 4.46.050 of Chapter 4.46 of Title 4 of the San Jose Municipal Code to:

(1)               Clarify the procedures to collect taxes for building permits that are issued separately for building shell and the first tenant improvements;

(2)               Clarify the industrial use designation for buildings or structures subject to collection of Building and Structure Construction Taxes;

(3)               Add certain Driving Industry uses to the expanded list eligible for the suspension on collecting Building and Structure Construction Taxes.

(b)               Direct the City Attorney to draft amendments to the Zoning Code to clarify and further develop a concurrent Planned Development Zoning and Planned Development Permits;

(c)                Present in Spring 2004 recommendations related to increased higher-density residential development in the Downtown and proceed with the Request for Proposals schedule, as outlined in the report;

(d)               Implement tax relief City-wide by suspending for 18 months the Construction Excise Tax by 50% for new companies of 3,000 sq. ft. or less or existing small businesses expanding to no more than 3,000 sq. ft.

(e)                Accept the proposed reporting schedules on the Getting Families Back to Work effort and on the “One Voice” effort with direction to bring forward a request to schedule a Study Session in April 2004; and,

(f)                 Accept staff’s status reports on:

(1)               Improving convenience and accessibility of doing business in San Jose;

(2)               Strengthening City’s ability to keep and grow sports teams and events;

(3)               Amateur Sports Complex Partnership opportunities;

(4)               Creating a One Start Center;

(5)               Countywide Conceptual Agreement/Collaborative Strategy;

(6)               Citywide effort to achieve 100% high-speed and wireless access service coverage in the City of San Jose; and,

(7)               Streamlining Special Events process.

BACKGROUND

 

On September 30, 2003, the City Council approved various recommendations in a memo authored by the Mayor and Councilmembers Cortese, Chavez, Gregory and Yeager.  In that memo, Council provided direction under three sections:  (a) items approved on September 16, 2003, (b) items referred to the City Manager for additional analysis and/or modifications, and (c) items not approved with direction for alternative action.  Staff was directed to return on December 16, 2003 with comment on the following items listed below.   In addition, staff has included a separate section in this report of directives made as part of the motion on November 4, 2003 and additional outstanding directives.

 

Section B (Items referred to the City Manager for additional analysis and/or modifications.)

 

1.      Implement tax relief to encourage investment in San Jose—City Manager to provide fiscal impact analysis on reducing Construction Excise Tax by 50% to driving industries.

2.      Improve the convenience and accessibility of doing business in San Jose—City Manager directed to provide outcome of discussions with bargaining units along with a thorough fiscal impact analysis as a Council action and prior condition to implementation.  Staff is also directed to survey customers in order to gauge their interest in the above proposal.

3.      Strengthen our ability to keep and grow sports teams and events in San Jose—The City Manager is directed to bring back progress reports to Council on a quarterly basis beginning in December of 2003.  Reports should include:  amount of significant public/private investment actually gained by the City on an annual basis, and the amount of new revenue attracted to the City over and above the baseline year of 2003.

 

Section C (Items not approved with direction for alternative action.)

 

1.      Simplify approval of any permits or zoning applications that conform to the City’s General Plan—The City Manager was directed to implement the approval and appeal of Single Family House Permits and the cancellation of Williamson Act Contracts as actions that could be delegated to the Director of Planning, Building and Code Enforcement and to report on the process for those approvals and appeals with the assistance of the City Attorney and to return to Council for final review and approval.

2.      Amateur Sports Complex Partnership OpportunitiesCity Manager directed to provide Council with a report offering possible partnership opportunities with San Jose State University and our amateur sports teams.

3.      Signage Regulations related to high rises—City Manager directed to expand that discussion to include the current sign ordinance and the identification of any additional efficiencies and report to the Council.

4.      One Start Center—City Manager was directed to provide status report on the pilot program.

5.      Countywide Conceptual Agreement/Collaborative Strategy—City Manager directed to coordinate a collaborative strategy for job retention with the Santa Clara County Cities Association, the Santa Clara County City Manager’s Association, and include the Santa Clara County Executive’s Office.  City Manager directed to draft a policy position that would convey the interests of San Jose in a regional job retention strategy and/or agreement with a progress report to the Council.

 

 

ANALYSIS

 

This section of the report responds to the above directives, in the order listed. 

 

Section B

 

1.      Implement tax relief to encourage investment in San Jose

 

Staff is proposing to amend the Municipal Code provisions on the Building & Structures Construction Tax, as an alternative to the proposal to cut by 50 % the Construction Excise Tax for driving industries.[1]  Changing the Building & Structures Construction Tax has the advantage of clarifying an outdated ordinance and provides additional benefit to qualifying companies.  The original intent of the Building & Structures Construction Tax was to provide incentive to manufacturing and research and development companies choosing to locate in San Jose.  The Ordinance and the City’s Zoning Code have not changed in over 20 years; but, technology, on the other hand, and the companies providing manufacturing and research and development have changed radically.  As a result, there has been difficulty in implementing the Ordinance.

 

For that reason, by early next year, staff would like to present to Council amendments to the Building & Structures Construction Tax Ordinance consistent with the City Auditor’s issued report #00-08, An Audit Of The City Of San Jose's Building-Related Fees And Taxes, in which the Auditor recommended a clarification of the types of uses that are included within the “industrial” designation. 

 

Specific industry clusters to be proposed for suspension on the collection of the tax are: Software development and Internet applications; Bioscience, research, production and testing; Server farms and co-location facilities (assist in “wiring” the area); and, Developers of communications, telecommunications, and wireless products.  In addition, clusters of Computer and Communications Hardware Manufacturing, Semiconductor and Semiconductor Equipment Manufacturing would be reviewed to ensure that businesses that the City would like to spur are not being excluded inadvertently.  It is important to note, that during the review and amendment process, no land uses may be eliminated from the current list of eligible businesses as exclusion would, in effect, raise issues regarding Proposition 218. 

 

Benefit Calculation and Cost--The costs associated with amending the Building & Structures Construction Tax Ordinance are estimated to be $310,000 annually.  The relatively low number is due to the fact that portions of software, biomedical and telecommunications equipment industries were already incorporated within the eligible uses of the Building & Structures Construction Tax Ordinance.  Staff estimates that roughly 235,000 sq. ft. of space will be assisted through this measure and that space will accommodate approximately 750 employees.  Adding jobs will also increase other City taxes and revenues such as property tax utility taxes and ultimately sales tax.

 

Companies that qualify as eligible uses in the Building & Structures Construction Tax Ordinance do not pay the Commercial-Residential-Mobile Home Park Building Tax (CRMP) at a rate of 3% of one hundred percent of the valuation.  Qualifying companies pay the Industrial Rate of the Building and Structure Construction Tax, which is 1% of one hundred percent of the valuation and not the commercial rate of 1.5 % of one hundred percent of the valuation.  Thus, companies save 3.5% of one hundred percent of valuation. 

 

Office of Economic Development anticipates marketing the amendment to the Building & Structures Construction Tax Ordinance in conjunction with the extension of the Special Tenant Improvement Program for the purposes of business attraction and retention.   Staff believes that the extension of the Special Tenant Improvement Program and amendment of the Building & Structures Construction Tax Ordinance provide sufficient incentive to retain and attract businesses to San Jose.  The amendment provisions will have an 18-month sunset, which can be renewed.  The purpose of placing a sunset provision in the Ordinance is to preserve the ability of future City Council to revive the tax at a future date without concern of a Proposition 218 challenge.

 

2.      Improve the convenience and accessibility of doing business in San Jose

 

The Building Division commenced a survey at the beginning of October to determine if alternate service hours would address convenience and accessibility for customers.  Results indicate that approximately 40% of customers would benefit from some extended hours of service; however, specific days of the week for extended hours were not identified.  As a result, the Building Division formed a committee made up of employees and management to explore available options.  The Committee had their first meeting on November 6 and, since that date, has developed an alternative to increase the hours of service Monday through Wednesday mornings and provide after-hours service Tuesday nights.  The Committee feels this proposal will meet customer demand.  This proposal requires no new resources and relies upon reallocating staff from Friday, a day that typically experiences lower customer activity than other days.  In developing staffing schedules, staff will ensure that adequate coverage is provided on Friday.  The initial pilot will limit the extended service hours to specific commercial and residential customers.  A public outreach effort will begin within the next 30 days with a target date of February 2, 2004 for implementing this program.

 

 

3.      Strengthen our ability to keep and grow sports teams and events in San Jose

 

In November 2003, the City Manager and Director of the Office of Economic Development had an initial meeting with the Chairman of the Sports Authority Board, its Executive Director and Don Kassing of San Jose State University.  The purpose of this meeting was to get an orientation to the work of the Authority's Task Force on the growth and retention of sports teams and events and its expanded role into investigating the creation, construction, expansion and rehabilitation of sporting facilities and venues.  The meeting also included a discussion of the opportunities to pursue major league franchises.  As additional information is available, staff will include it in subsequent reports.

 

Section C

 

1.     Simplify approval of any permits or zoning applications that conform to the City’s General Plan

 

The Department of Planning, Building and Code Enforcement and City Attorney's Office have developed an amendment to the Zoning Code to implement the delegation of approvals of all Single Family House Permits to the Director of Planning, Building and Code Enforcement with appeals of those decisions to the Planning Commission.  This Code amendment will be coming forward to the City Council by December 16, 2003.  The City Attorney's Office is in the process of reviewing relevant State legal requirements and drafting the required revisions to the Williamson Act Contract cancellation process to implement delegation of the process to the Planning Director, which will also be presented to Council in January 2004.

 

2.     Amateur Sports Complex Partnership Opportunities

 

The Director of the Office of Economic Development has had preliminary meetings with representatives of the San Jose State University about partnership opportunities.  These meetings have focused on the possible expansion of the Logitech Ice Center and the University's needs for expanded parking in the South Campus area to serve the Main Campus.  Additional meetings are being scheduled between the Office of Economic Development and the San Jose State University to begin to implement the strategic initiatives and tactics contained in the Economic Development Strategy to "Develop Strategic Partnerships with San Jose State and Other Universities to Drive Innovation and Economic Impact" and to "Encourage Sporting Teams, Events and Facilities, Professional as well as amateur.  Staff will continue to provide status reports.

 

3.     Signage Regulations related to high rises

 

On November 18, 2003, the City Council approved changes to the Sign Ordinance that extends "high rise" signs to the Edenvale Industrial Redevelopment Area.  On November 24, the DSE Committee considered and recommended further Sign Code changes to streamline signage regulations in the commercial and industrial zoning districts.   This proposal is scheduled for final action by the City Council on December 16, 2003. 

 

4.     One Start Center

 

The One Start Center will be located in City Hall in Room 106.  General Services Department began construction on November 12, 2003 and estimated completion prior to the holiday closure.  A floor plan accommodates space for all of the development review partners--Public Works, Planning, Building, Fire, Office of Economic Development, and Redevelopment Agency.  The Center should be fully operational by the beginning of the year.

 

5.     Countywide Conceptual Agreement/Collaborative Strategy

 

At the November 13, 2003, meeting of the Santa Clara County Cities Association, (SCCCA), the Board moved to create an Ad-Hoc committee of the SCCCA to begin dialogue with leadership in the business community. The purpose of the Committee will be to develop an action plan for the Board to review in January 2004. Representation of the City Manager's Association was also present and will assist in this endeavor.  Discussion included defining the role of the SCCCA in pursuing a regional strategy for job retention, creation and attraction to assist in strengthening our local economy.   The action plan will be shared with Council in a subsequent report.

 

Additional Directives to City Manager to Provide Analysis/Information

 

1.      Develop concurrent Planned Development Zoning and Planned Development Permits

 

The Zoning Code currently provides for the concurrent processing of Planned Development Zoning and Planned Development Permit applications.  Planning Staff is working with the City Attorney's Office to develop an amendment to the Zoning Code to further highlight and clarify this process.  Planning staff will provide outreach on the Division's Planned Development concurrent review process through its ongoing Developer Roundtable meetings, next scheduled for December 12, 2003.

 

2.      Encourage greater housing density and production in the Downtown Core, in particular

 

The Housing Department and Redevelopment Agency are working together to analyze a number of incentives that can be provided to developers to encourage the development of higher density residential production in the downtown.  Using as a model the CIM Project on Block 3, which will be a 12-story mixed-use retail/residential building, the analysis is looking at reductions in parkland dedication fees, planning and building fees, and inclusionary zoning requirements, with the goal of developing the project with the lowest public subsidies.  Other measures, such as above-ground parking and premium pricing for units in the top floors, may make development more feasible without any additional public subsidy. 

 

The Redevelopment Agency will issue three Requests for Proposals for development of various Downtown sites in the next three months: (1) the Brandenberg Site in December 2003, with responses due back in January 2004, (2) the Dimensions Site in January 2004, with responses due back in February, and (3) the Block 8 Site in February 2004, with responses due back in March.  The responses to the RFPs will provide real life examples to determine the need for any of the above-mentioned incentives.  Based on the responses, the Agency and  Housing Department  will return to the City Council in the Spring 2004 with recommendations relating to increased higher-density residential development in the Downtown.  

 

3.      Encourage tax relief for small businesses (less than 3,000 sq. ft.), with both an emphasis on the downtown and Neighborhood Business Districts

 

Council requested staff to comment on the fiscal impact of providing tax relief for small businesses, with an emphasis on the downtown and Neighborhood Business Districts.  Based on staff’s evaluation, and in order to encourage tax relief for small businesses Citywide (less than 3,000 sq. ft.), staff’s recommendation is to suspend Citywide for 18 months the Construction Excise Tax by 50%.   This reduction would only apply to new companies of 3,000 sq. ft. or less or existing small businesses expanding to no more than 3,000 sq. ft.   This recommendation would address concerns discussed during the Getting Families Back to Work sessions held in August of 2003.  During the sessions, and in the Economic Development Strategy, emphasis was placed on the importance of start-up businesses in the community.  Small businesses also expressed concern that costs make it difficult for new enterprises to expand.

 

An additional incentive that surfaced during Council’s discussions of financial relief to small businesses was a reduction in service and development fees by 50%.  This benefit would require that the City backfill the lost revenue from other revenue sources which at this time poses a significant challenge.  In addition, these programs are mandated by the City Council to achieve cost recovery and have established these fees in compliance with applicable law.

 

The City Manager was directed to provide preliminary estimates of the cost of this proposal.  Based on an estimate of 200 qualifying projects, it is estimated that there would be a loss of over $700,000 in fee revenue over 18 months.  Without a subsidy, most probably from the General Fund, a staffing reduction of 5.00 FTE in the development fee programs would be required to balance the budget.  Given the recent conversations with the development industry, it is possible that delays in the development review and inspection process could ultimately cost businesses more than the savings from a service fee reduction.  If a reduction in development fees were to apply only to small businesses, businesses not eligible for the reduced fees could challenge the fees on the basis that they would be overpaying their share of the cost of the City’s development review program.  At this time, staff does not recommend a reduction in fees for reasons outlined above. 

 

Benefit Calculation and Cost—Through the above alternative proposal, monetary relief to small businesses that wish to expand could be obtained through reductions to construction taxes without identifying backfill funds or impacting service levels in the development process.  On the same estimated 200 projects, a suspension of 50% of construction taxes would result in a $456,000 loss of revenue primarily used for traffic related improvements.

 

Council asked for staff to comment on the fiscal impact of providing tax relief for small businesses in the downtown and Neighborhood Business Districts.  The above Benefit Calculation and Cost information reflects data Citywide.  Staff’s estimate is that the fiscal impact for downtown and Neighborhood Business Districts would be 50-60% of the Citywide figures.  Exact numbers are not available because the San Jose Permits On-line System does not provide information based on area.

 

4.      Report on citywide effort to achieve 100% high-speed and/or wireless access service coverage

 

Staff from the Department of Public Works, City Manager’s Office, Office of Economic Development, Information Technology Department, and Planning, Building and Code Enforcement Department have contacted and met with numerous wired and wireless high-speed Internet service providers to solicit input and information on coverage area, types of Internet service available and future plans.  Companies that staff contacted are SBC, Comcast, AT&T Wireless, Verizon Wireless, and Sprint.  The purpose of this effort was to gather information on Broadband and Internet services in San José, identify areas that are not covered, identify current plans to facilitate total City coverage and to accelerate development of the infrastructure in San José, and work collaboratively with wireless providers to identify sites for their equipment on city property or facilities.  Following is an update on wired and wireless high-speed Internet service in San Jose.

 

Wired--Comcast and SBC provide dial-up (phone) and cable Internet and Digital Subscriber Line (DSL) connection services in San Jose.  Comcast is converting its cable network to a fiber-optic/coaxial cable system capable of delivering video, telephone, and cable Internet.  This conversion is a multi-phased project, and the phases are described below:

 

Phase

Completion Date

Geographic Area

 

1

 

Currently Available

Northeast and south-central regions of the City and represents approximately one-third of the households in San José

 

2

 

April 2004

Evergreen/Silver Creek areas and Foxworthy Extension node area that reaches into Blossom Valley and Almaden Valley

 

3

 

December 2004

(Construction begins April 2004)

Completion of the rest of the City and presence in some parts of the Downtown Core Area, providing Cable service (video only).  Currently, the main line is located along Market Street, West San Fernando Street, San Carlos Street, Fourth Street, and Woz Way, providing cable television services to businesses such as the Tech Museum, Fairmont Hotel and DeAnza Hotel. 

 

Comcast’s current plan is to upgrade its aging video cable network system within residential areas only.  Comcast’s current network system does not include services to the majority of business parks and industrial areas, including some parts of the Downtown Core Area.  However, Comcast has indicated that services are available with a cost to extend lines upon special request by business customers.  Comcast has major trunk lines that are easily accessible to business parks and industrial areas, e.g. North and Central San José - Santa Clara Street, Fourth Market Street, Fourth Street, Brokaw Road, First Street, and River Oaks Blvd.  According to Comcast staff, Comcast chooses not to focus on Business Parks, Industrial and Downtown Core Areas for economic reasons.

 

SBC is the current owner of the telephone system in San José and provides two types of Internet access through dial-up and DSL connections.  Through dial-up connections, Internet access is available to businesses and residents anywhere in San José.  DSL technology simultaneously transmits data and voice over the same line so one can talk on the phone while connected to the Internet.  According to SBC, DSL service is available to ninety percent of the City.  According to SBC staff, in 2001, heavy Federal regulatory burden, in addition to the sagging economy, forced SBC to cut back on accelerated development of DSL infrastructure.  Last, there are other providers of DSL services to businesses and residences, such as Qwest, Sprint, Verizon, MSN, AT&T, Covad, Earthlink, and Netzero.  These providers mainly lease SBC’s infrastructure to provide DSL connections to Internet subscribers. 

 

Wireless Internet Connections-- Six companies (AT&T Wireless, Verizon, Sprint, Nextel, Cingular, and T-Mobile) currently provide wireless services for a fee, throughout the City of San José on their existing system via existing cellular sites. The focus of these companies is on cellular services including Internet services and text messaging.  All of San José is covered, except for the northern border of San José /Milpitas, fringes of west and east San José area along the hillsides (Evergreen and Almaden).  Verizon Wireless and AT&T Wireless have future plans to develop infrastructure so that the entire community is wireless.  Verizon Wireless alone is investing $255 million nationwide in infrastructure, out of which, approximately $60 million is targeted for Santa Clara County.  Similarly, in 2004 AT&T Wireless will be starting a “Best in Class” build-out in New York, Washington DC, and California addressing areas that have weak coverage.  There are some constraints and hindrances that wireless companies need to overcome in order to add cellular sites to increase capacity, such as current Federal requirements do not allow cellular antennas to be located closer than approximately 33 feet from a residential dwelling.  On September 16, 2003, the City of San José revised its Land Use Policy for Wireless Communications Facilities (two-way wireless communication facilities) to further allow development and encourage growth of wireless facilities in San José. 

 

Wi-Fi allows the freedom to connect to the Internet at high speed without wires.  Wi-Fi wireless technology works as a cordless phone does, transmitting a wireless signal from a base station to a device located within the building.  However, Wi-Fi enabled devices are designed to transmit data across a wireless network at broadband speeds.  Smaller wireless companies provide wireless fidelity (Wi-Fi) service in certain locations of San José, including the Mineta San José International Airport, Santana Row, major hotels, and national retail establishments. This service is offered on a fee or free basis.  SBC is the first major telecom provider in San José that has entered into the Wi-Fi market on a fee basis.   

5.      Provide Fiscal Information on tax relief to encourage investment in San Jose and include in future reports fiscal analysis and impacted funds

 

This directive was originally made to staff on September 30, 2003 with a deadline of November 4, 2003.  On November 4, 2003, staff was directed to return on December 16, 2003 with information on implementation of tax relief to encourage investment in San Jose.  This information is contained in sections beginning with “Benefit Calculation and Cost” (see Sections B, #1 and Additional Directives to the City Manager, #3). 

 

6.      Include the guidelines for how Attachment B, of November 4, 2003 report, was developed

 

Attachment B, of the November 4, 2003 staff report was a draft list of identified current regulations that may hinder business development or operations.  Planning staff worked closely with the Chamber’s Development Committee in response to the Zucker Study and in a broader consideration of regulations that are not helpful to business concerns. Through the Economic Development Strategy, developers, businesses and cultural organizations have provided additional testimony and refinement of the draft list. It is important to note that all ordinance changes would be subject to community outreach prior to the City Council's public hearing.  Council directed staff to provide criteria used to develop the draft list.  Below is the set of criteria used:

 

§         Complete process improvements and Zoning Code changes that promote Smart Growth/Economic Development/Quality of Life and simplify the development review process (e.g., changes to the conventional residential districts, North San Jose Area Development Policy, etc).

§         Streamline the permit process to reduce staff processing times, improve customer service, and reduce customer costs (e.g, retaining wall permits).

§         Streamline the permit process to reduce staff processing times, particularly for those permits that are not cost recovery because we do not charge a fee (e.g., tree removal permits).

§         Hold in abeyance those pending ordinances that would add new permit requirements (e.g., beverage service ordinance).

§         Implement new regulations that further the health and safety of the community.

 

7.      Streamline Special Events process by: creating a tiered fee structure for events based on small vs. large and non-profit vs. for-profit applicants; resolving inconsistencies in City invoices, amongst departments, and providing timely invoices; improving event evaluations; improving grant process for the Festival, Parade and Celebration (FPC) Grant Program; and, developing a strategy for increasing quantity and quality of events—

 

A variety of directives have emerged relating to the City's Special Event Program.  All directives are under review for purposes of developing recommendations and operational changes. The principal assignment to be addressed, which will immediately improve the application process for customers, is implementation of a streamlined "one-start" event application process.  A multi-departmental staff team has made significant progress in developing a draft application that has been reviewed and revised by affected City departments.  The final draft application and process will be presented to community stakeholders for their input, with an implementation target in early 2004.

 

Council assigned additional issues for review or implementation on November 4, 2003, which are:  creating a tiered fee structure for events based on small vs. large and non-profit vs. for-profit applicants; resolving inconsistencies in City invoices, amongst departments, and providing timely invoices; improving event evaluations; improving grant process for the Festival, Parade and Celebration (FPC) Grant Program; and, developing a strategy for increasing quantity and quality of events.  These directives have been incorporated into the multi-departmental team’s work plan and are under review.  It is important to note, though, that a change in structure, process or policy in one area may have significant effects on other areas of the special event process.  For that reason, a comprehensive review of the remaining issues will require additional time to develop meaningful solutions that do not adversely impact the intended improved processes.  For example, most of the current special event and FPC Grant Program policies were developed with broad internal and external stakeholder input through the City's 1993-94 Special Events Task Force.  Many of the Task Force members are still active in the field and their expertise and historical knowledge will be sought, in addition to new stakeholders.  The challenge will be to reconcile the factors leading to the current process with City’s current economic and cultural environment.

 

The following preliminary timeline is in place and will be refined as the team continues its work.

 

 

                                  Special Event Multi-Departmental Work Schedule

Date

Type

February – March 2004

 “One-Start” Application Process--stakeholder involvement in December and January; final draft for review in February; and implementation in March.

March

Consistent City Service Invoicing practices

May- June

Report on Proposed Fee Structure Revisions

September – November

Report on Improvements to the City’s grant process

(for implementation into the 2005-2006 grant cycle process)

November

Report on outstanding issues, listed above.

 

    

8.      Provide schedule of reports to Council on “One Voice” and GFB2W effort, and include customer input and community outreach component in reports back to Council

 

In the November 4, 2003 memo, one status report was scheduled for the Cisco effort in March 2004 and that additional information would be made available as part of the budget process.  Council directed additional status reports on both the “One Voice” effort and Getting Families Back to Work effort.  In addition, the City Manager suggested an additional Study Session on the “One Voice” effort based on completion of the Cisco effort in March 2004. 

 

Following is a proposed schedule for the Getting Families Back to Work effort.  Later in this report, a brief status report and proposed report schedule is provided regarding “One Voice” effort.  The two schedules have been separated for purposes of distinguishing the two efforts.

 

                              Getting Families Back to Work Status Report Schedule

Date

Type

December 16, 2003

Status Report

February 2004

Status Report

June 2004

Status Report (as part of budget process)

 

This report constitutes the above referenced December 16, 2003 status report on the Getting Families Back to Work effort and the “One Voice” effort.  The February 2004 report is offered in response to the proposed January 15, 2004 Study Session on the City and Redevelopment Agency’s fiscal challenges and budgets.  This report will incorporate responses to Council’s discussion of December 16, 2003 and January 15, 2004.  The June status report would report on the impact of Council’s strategic input in time for final passage of the budget in later June. 

 

9.      Schedule a Study Session on the Redevelopment Agency

 

The Mayor’s Office submitted a request for a Study Session to Rules Committee on November 19, 2003.  The Rules Committee approved the Mayor’s request for a January 14th Study Session on the City and Redevelopment Agency’s fiscal challenges and budgets.

 

10. Provide update on “One Voice” effort—

 

The “One Voice” service delivery effort with the support of Cisco System's Internet Business Solutions Group (IBSG) is underway.  Stakeholder interviews with the four-stakeholder departments/agency and the project steering committee were completed in early December 2003.  The information gained from the interview process and the completion of an IBSG proprietary readiness assessment will serve as the foundation for a strategic planning session with the steering committee members, scheduled on January 6, 2004, with the objective of reaching group consensus on the ‘one-voice’ vision and strategic objectives.

 

 

A capabilities assessment will be completed by mid-February 2004.  The assessment is intended to provide an evaluation of the needed resources in people and technology required to meet “One Voice” service delivery objectives.  A second facilitated session will be conducted in February 2004 to develop and approve a portfolio of projects that when combined will constitute the entire “One Voice” service delivery effort.  This facilitated session will validate and approve business cases that support each project in the portfolio.  The project team will assemble the completed deliverables and prepare a briefing for the City Council in March 2004.

 

Report Schedule—Each Getting Families Back to Work status report will include and update on the “One Voice” effort.  In addition, based on Council’s direction, an April 2004 Study Session is being proposed.  This will provide a forum for Council to discuss the content of the previous “One Voice” status reports and to provide strategic input prior to budget deliberations.  April 2004 is suggested because the Cisco work will be completed in March 2004.

 

11.  City Auditor’s Performance Measures and Annual Accounting to Monitor Success—

 

The City Auditor was directed to develop performance measures for every item approved by the Council as a result of the Getting Families Back to Work effort for purposes of conducting performance evaluations for the City Manager, Redevelopment Agency Executive Director, and City Attorney.  In addition, the City Auditor was directed to perform an annual accounting to monitor and gauge the success of the recommendations and actions taken by the Mayor, City Council, and the City Manager.  For reasons outlined in the attached City Auditor’s memorandum, Government Auditing Standards preclude the Auditor from performing the above directives (Attachment A).

 

To that end, the City Manager proposes a slight adjustment to the current Council Appointee Performance Evaluation format to incorporate the intent of the above directives.  Currently, the City Manager’s Performance Evaluation is divided into three reporting sections: Part 1, Results/ Accomplishments (40%); Part 2, Council Relations (30%); and, Part 3, Organizational/ Managerial Effectiveness (30%).  The Results/Accomplishments portion is reported by City Service Area and speaks to direct service accomplishments in the previous year.  City Service Area performance measures, along with a new Getting Families Back to Work section, could be incorporated into this section of the report format.  Likewise, the Redevelopment Agency Executive Director and City Attorney could identify an appropriate place in the existing performance evaluation format to report out on Getting Families Back to Work performance.  

 

 

FISCAL IMPACT

 

When applicable, under each header, fiscal analysis has been provided.  In addition, fiscal impact issues will be addressed as part of the FY 2004-2005 Proposed Budget.  It is understood that implementation of these recommendations should result in cost savings or be cost neutral. 

 

 

PUBLIC OUTREACH

 

This report covers multiple issues and, in some instances, a level of public outreach is already underway and mentioned in this report.  In other instances, staff is in process of meeting with key stakeholders to solicit input.  The intent of this effort is to improve services for the Public, and staff is mindful of appropriate public outreach to achieve responsive service delivery.

 

 

COORDINATION

 

This report has been coordinated with the City Attorney’s Office, Redevelopment Agency and City departments.

 

 

CEQA

 

Not a project.

 

Del D. Borgsdorf

City Manager

Attachment



[1] The City Manager was directed to provide fiscal impact analysis on reducing by 50% the Construction Excise Tax to driving industries; however, based on further evaluation of the proposal, staff recommends the above alternative option.  Additional discussion on reducing by 50% the Construction Excise Tax is discussed as a benefit to encourage small businesses (less than 3,00 sq. ft.).