Marketing & Public Outreach Representative I/(4231) (4233 PT)

City of San José

MARKETING & PUBLIC OUTREACH REPRESENTATIVE I (4231)
MARKETING & PUBLIC OUTREACH REPRESENTATIVE I PT (4233)

CLASS CODE: 4231
DEPARTMENT: Varies	ACCOUNTABLE TO: Varies	FLSA STATUS Non-exempt

CLASS SUMMARY:
Under direction, markets and promotes City programs, park services, facilities and departments.

DISTINGUISHING CHARACTERISTICS

This is the entry-level class in the Marketing & Public Outreach Representative three level series, responsible for carrying out specific tasks within a project or campaign. This class differs from that of Marketing & Public Outreach Representative II in that the incumbents of the later class are at the full journey-level, and have general responsibility for design, coordination, and execution of specific projects or the day-to-day activities of established campaigns, and may lead incumbents of the Marketing & Public Outreach Representative I class.

QUALIFICATIONS

(These qualifications are typically required. An equivalent combination of education, experience, knowledge, skills and abilities sufficient to satisfactorily perform the duties of the job may be substituted.)

Education and Experience
A Bachelor’s Degree from an accredited college or university in advertising, marketing, public relations, or a closely related field with no minimum experience required.

Licensing Requirements
Valid California Driver’s License may be required.

Minimum Knowledge, Skills and Abilities (position requirements at entry and depending on area of assignment)

Knowledge of modern marketing and public relations techniques, and promotional events planning.
Knowledge of modern principles of organization and administration.
Knowledge of writing and editing techniques for a variety of audiences.
Knowledge of basic survey and research and analysis methodology and techniques.
Ability to use desktop publishing techniques.
Ability to express oneself clearly and concisely, both orally and in writing.

Desirable Qualifications (likely to contribute to more successful job performance; can often be learned on the job)

Experience with developing or maintaining a website.
Experience in any area of advertising, marketing or public relations.
Ability to develop and maintain good working relationships with a wide variety of public and private agencies and organizations.
Knowledge of organizations and resources relative to services provided by department.
Ability to organize multiple tasks simultaneously.
Ability to relate effectively with people of all cultures.
Ability to use existing computer software programs and to learn new applications as changing technology and procedures require.

DUTY NO.	TYPICAL CLASS ESSENTIAL DUTIES: (These duties and estimated frequency are a representative sample; position assignments may vary depending on the business needs of the department.) Duties may include, but are not limited to, the following:	FRE- QUENCY (Indicate % of time for each duty in increments no less than 5%

1.	Participates in the development of marketing and promotion program and project goals and objectives, implement plans, and assists in the management of related budgets.	20%

2.	Develops, writes, edits, and produces promotional materials to create public awareness of programs; may include development and maintenance of websites or determining content for website.	10%

3.	Responds orally and in writing to inquires and provides information for the public on services, facilities and programs.	10%

4.	Assists in organizing the logistics for participation in or sponsorship of special events, seminars, trade shows or missions and promotions.	10%

5.	Conducts fund-raising/development projects to enhance or expand City services and programs.	10%

6.	Coordinates volunteer services to train docents and others involved in community relations programs.	10%

7.	Provides creative writing and other technical assistance for a variety of collateral materials including news releases, brochures, and Audio/Video scripts; designs and produces such materials using desktop publishing techniques.	10%

8.	Assists in developing and conducting public opinion surveys and market analyses to identify existing and potential markets and target audiences.	5%

9.	Participates in procuring services and products by consultant agreements and purchase requisitions; check service and products supplied for accuracy and timelines.	5%

10.	Establishes and maintains working relationships with the media, public, private agencies and organizations throughout all aspects of the marketing and public information program.	5%

11.	Conducts special meetings and tours for dignitaries, public groups, officials and others.	5%

12.	May represent the City program or organization at meetings and special events; prepares and gives presentations.	As Required

13.	Performs other duties of a similar nature or level.	As Required

__X_Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

CLASSIFICATION HISTORY (8/01)

Revised 8/01, 4231s003 (formerly titled Marketing Rep I)