Marketing & Public Outreach Representative II/(4234) (4235 PT)

City of San José

MARKETING & PUBLIC OUTREACH REPRESENTATIVE II (4234)
MARKETING & PUBLIC OUTREACH REPRESENTATIVE II PT (4235)

CLASS CODE: 4234
DEPARTMENT: Varies	ACCOUNTABLE TO: Varies	FLSA STATUS Non-exempt

CLASS SUMMARY:
Performs and leads others in developing and managing complex marketing and promotion of major City programs, park services, facilities and departments.

DISTINGUISHING CHARACTERISTICS
This is the second level class in the three class Marketing & Public Outreach series, responsible for the design, coordination, and execution of specific projects or the day-to-day activities of established campaigns. Incumbents may lead incumbents of the Marketing & Public Outreach Representative I class and are supervised by the Marketing & Public Outreach Officer.

QUALIFICATIONS
(These qualifications are typically required. An equivalent combination of education, experience, knowledge, skills and abilities sufficient to satisfactorily perform the duties of the job may be substituted.)

Education and Experience
A Bachelor’s Degree from an accredited college or university in advertising, marketing, public relations, or a closely related field and two (2) years of progressively responsible professional marketing or public relations experience.

Licensing Requirements
Valid California Driver’s License may be required.

Minimum Knowledge, Skills and Abilities (position requirements at entry and depending on area of assignment)

Knowledge of modern marketing, advertising and public relations techniques, and promotional events planning.
Knowledge of writing and editing techniques for a variety of audiences.
Knowledge of the principles of supervision.
Knowledge of organizations and resources relative to services provided by department.
Ability to use desktop publishing and printing techniques.
Ability to express oneself clearly and concisely, both orally and in writing.
Ability to develop and maintain good working relationships with a wide variety of public and private agencies, organizations and vendors.
Ability to organize multiple tasks simultaneously.
Knowledge of survey and research and analysis methodology and techniques.

Desirable Qualifications (likely to contribute to more successful job performance; can often be learned on the job):

Writing professionally for media relation documents.
Familiar with Web-based media.
Knowledge of the City’s practices and procedures, including purchasing, financial management and personnel administration.
Knowledge of the City’s goals and policies toward planned growth and economic development.
Ability to use existing computer software programs and to learn new applications as changing technology and procedures require.

DUTY NO.	TYPICAL CLASS ESSENTIAL DUTIES: (These duties and estimated frequency are a representative sample; position assignments may vary depending on the business needs of the department.) Duties may include, but are not limited to, the following:	FRE- QUENCY (Indicate % of time for each duty in increments no less than 5%

1.	Plans and implements marketing and promotion of a City program, and assists in the management of related budgets.	20%

2.	Develops, writes, edits and produces promotional materials to create public awareness of programs; may include development and maintenance of websites or determining content for website.	10%

3.	Responds orally or in writing to inquiries and provides information for the public on services, facilities and programs.	10%

4.	Makes daily work assignments for support staff and assists them in carrying out these duties.	10%

5.	Provides creative writing and other technical assistance for a variety of collateral materials including news releases, brochures and Audio/Video scripts; designs and produces such materials using desktop publishing techniques.	10%

6.	Conducts, or monitors vendors who conduct, public opinion surveys and market analyses to identify existing and potential markets and target audiences.	5%

7.	Plan and organize the logistics for participation in fundraising or sponsorship of special events, seminars, trade shows or missions and promotions.	5%

8.	Plans and participates in outreach events and marketing presentations.	5%

9.	Conducts fund-raising/development projects to enhance or expand City services and programs.	5%

10.	Coordinates volunteer services to train docents and others involved in community relations programs. Participates in preparation and evaluation of of Requests for Proposals; ensures production quality and on-time performance of vendors; resolves diputes with vendors.	5%

11.	Conducts special meetings and tours for dignitaries, public groups, officials and others.	5%

12.	May represent the City program or organization at meetings and special events; prepares and give presentations.	5%

13	Performs other duties of a similar nature or level.	As Required

__X_Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

CLASSIFICATION HISTORY (8/01)
Revised 8/01, s002 (formerly titled Marketing Rep II)