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Pending / Future Amendments
Proposed Sign Code Amendments

Public Hearing

The following changes to the Sign Code are being considered at the December 13, 2016 City Council Hearing at 1:30 p.m., City Council Chambers, City Hall, 200 E. Santa Clara Street, San José, CA, 95113

  • Allow a large single occupancy tenant space located in a large regional shopping center site to have additional Attached Signs, increase in Sign Area, and the flexibility to locate multiple Attached Signs on more than one Occupancy Frontage

For additional information on the above item refer to the Hearing Notice, Council Memorandum, and draft ordinance

  • Allow Supergraphic Signs in the Downtown Sign Zone and North San José Development Policy Area

For additional information on the above item refer to the Hearing Notice, Council Memorandum, and draft ordinance.


The following proposed amendments are targeted for City Council consideration in 2016 / 2017.

  • Downtown Advertising District - The City is proposing a Downtown Advertising District to enliven Downtown with well-designed commercial advertising that will aesthetically improve the physical environment and will contribute to San José’s big-city, urban identity. This District could develop a revenue generation opportunity to reinvest in Downtown as well as foster commerce and business. 
  • Supergraphic Signs - Allow Supergraphic Signs in the Downtown Sign Zone and North San José Development Policy Area.
  • Provision for new electronic billboards on City-owned and other property in the Downtown, and other areas of the City for off-site commercial advertising

Future Amendments

1. Freeway Signs - Consider allowing Freeway Signs for sites that are developed with regionally-focused nonresidential uses and located in a Growth Area on the Envision San Jose 2040 General Plan Land Use Transportation Diagram.

2. Modifications to illuminated Sign provisions for buildings adjacent to riparian corridors in Commercial and Industrial Zoning Districts.

3. 
A comprehensive review and update of the Sign Ordinance to align with legislative regulations.


Contact
Dipa Chundur, Project Manager, Ordinance and Policy Team.
Email