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Santana Row / Valley Fair and Vicinity

Century Theater SignThe Santana Row / Valley Fair and vicinity Urban Village is currently an existing a commercial hub located in western San Jose. This commercial hub is home to two large retail commercial centers, Westfield Valley Fair Mall and Santana Row, which make up a good portion of this Urban Village area. There are a number of smaller existing commercial and retail oriented uses in this area, as well as, the Winchester Mystery House a State and City landmark site/structure. Additionally, the Valley Transportation Authority’s (VTA) Bus Rapid Transit (BRT) project is planned to run along Stevens Creek Boulevard with a planned stop at the intersection of the entrance to Valley Fair and Santana Row and there is easy access to Highway 280 and Highway 17. These characteristics make this Urban Village an ideal location for a mixture of new and intensified commercial and residential uses.  

Urban Village Boundaries
The Santana Row / Valley Fair Urban Village is located in western San Jose generally at the 280 / 880 Highway interchange. More specifically, this Urban Village is bounded by Forest Avenue to the north, South Monroe Street to the east, Tisch Way to the south, and South Winchester Boulevard to the west.

View a map of the Santana / Row Valley Fair Urban Village boundary. 


The Planning Process
Planning staff are committed to engaging the broadest possible spectrum of community stakeholders to most effectively identify the community issues, challenges, and opportunities that guide and inform the development of the Urban Village plan. The community outreach portion of the Santana Row / Valley Fair Urban Village consists of three community workshops. All neighborhood residents, property owners, business owners, and other interested individuals are invited to attend, participate, and provide input on the formulation of the Urban Village plan. 

Workshops
Workshop #1
On March 11, 2013,  over 100 community members participated in the first Santana Row / Valley Fair  Urban Village community workshop. Participants included neighborhood residents, property owners, and other individuals interested in gaining insight into the Urban Village planning process. 

The workshop began with a presentation given by planning staff on Urban Villages and the Urban Village planning process. Participants then broke into groups where they were asked for input on the current state of the neighborhood and the opportunities that exist on the corridor. Additionally, groups were asked to provide input on a vision for the future of the Santana Row / Valley Fair Urban Village. The final task for participants was to use Lego’s to construct where they thought new development should be planned. 

Thank you to all who attended the first Santana Row / Valley Fair Urban Village workshop. If you were unable to attend please review the workshop materials below:


Winchester Ranch Mobilehome Park
Workshop #1 was attended by many residents of the Winchester Ranch Mobilehome Park. The Winchester Ranch Mobilehome Park is located within the boundary of the Santana Row / Valley Fair Urban Village and has a General Plan land use designation of Residential Neighborhood. Many questions arose about the inclusion of the mobilehome park in the Urban Village and what the future held for the park. Questions that have been asked of the City thus far have been answered in a Frequently Asked Questions (FAQ) document. To view this document please click on the link below. 


Workshop # 2: Combined Winchester and Santana Row-Valley Fair Urban Villages
On September 1, 2016, city staff presented and received feedback on preliminary Urban Village concepts and recommendations including: urban design framework; land use plan; streetscape and circulation concepts; and. public open spaces, and public art. Over 190 community members participated in this workshop.


Online Engagement Survey
The City conducted an on-line engagement survey that was open for public feedback September-October 2016. The survey had more than 370 participants. The following is the result of this survey:

Winchester Corridor Advisory Group 
The Winchester Corridor Advisory Group assists in organizing community workshops, serves as a liaison between the City and the community to discuss specific planning issues, and reviews analyses and drafts documents and makes recommendations to the City Council prior to the adoption of the Urban Village Plan. The Council Office invited a range of community members and other stakeholders to serve on the advisory group, including neighborhood association representatives, business owners and developers. City staff and a consultant team will staff the advisory group, and meetings will be open to the public. 


Contact Information
If you have any questions or comments about Santana Row/Valley Fair Urban Village, or would like to be on the email notification list, please contact Project Manager, Leila Hakimizadeh, AICP by email at  or by phone 408-535-7818.