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Winchester Boulevard
Urban Village Boundary
Winchester Boulevard is located in west San Jose, paralleling Interstate 880/Highway 17, San Tomas Expressway, and Bascom Avenues. The Winchester Boulevard Urban Village boundary extends from Highway I-280 in the north to Impala Drive to the south. 

About the Urban Village Area The neighborhoods surrounding Winchester Boulevard south of I-280 are predominately residential with the majority of retail and commercial establishments. The Winchester Mystery House, Santana Row, and Westfield Valley Fair Mall are major regional attractions located on Winchester Boulevard, north of I-280, but outside the boundary of the Winchester Urban Village.

The Urban Village Planning Process
The planning process for the Winchester Urban Village is being supported by a Priority Development Area Planning Grant awarded to the City of San Jose by the Metropolitan Transportation Commission (MTC) in November of 2014. The Winchester Urban Village planning process will be conducted by the City’s Urban Village planning staff and will include close coordination with the Santana Row/Valley Fair Urban Village process.

The Urban Village Planning process engages area property owners, along with representatives of adjacent neighborhood areas, potential developers and other stakeholders in the formulation of an Urban Village Plan document. The Urban Village planning process provides an opportunity for the continued involvement of the community in the implementation of the Envision San Jose 2040 General Plan by addressing land use and urban design issues at a finer level of detail within each Urban Village area.

In March 2010, the San Jose Redevelopment Agency published the Winchester Boulevard Enhancement Strategy. This study will be used in preparing the Urban Village Plan.

Draft Plan

The following draft land use map and vision statement are created based on the comments that were received in the Winchester Urban Village 1st Community Workshop on June 25, 2015. Please send your comments about the draft vision and land use to .

Comm Workshop image-Rev.jpg
Community Outreach
The outreach process for the development of an Urban Village Plan consists of three community workshops that are specifically focused on the Village area. The following provides a summary of what each workshop will generally include:

Workshop # 1:
On June 25, 2015, over 160 community members participated in the first workshop for the Winchester Urban Village. This workshop was held at Castlemont Elementary School, which is located at 3040 Payne Ave, Campbell, CA 95008. 

The workshop began with a welcome from District 1 City Council member Jones followed by a presentation given by planning staff on Urban Villages and the Urban Village planning process. Participants then broke into groups where city staff gathered feedback from the community on the existing assets and opportunities within the Village boundary; the community’s vision for the Village area; and where new development should be planned within the Village boundary. 

Thank you to all who attended the first Winchester Urban Village workshop. If you were unable to attend please review the workshop materials below:

Workshop Materials

Workshop # 2: Combined Winchester and Santana Row-Valley Fair Urban Villages

On September 1, 2016, city staff presented and received feedback on preliminary Urban Village concepts and recommendations including: urban design framework; land use plan; streetscape and circulation concepts; and. public open spaces, and public art. Over 190 community members participated in this workshop.

Online Engagement Survey
The City conducted an on-line engagement survey that was open for public feedback September-October 2016. The survey had more than 370 participants. The following is the result of this survey:

Workshop # 3: Open House

At workshop #3, city staff will present the draft plan document and discuss and refine concepts on the plan contents. The tentative time for workshop 3 will be in January/February 2017.

Neighborhood Walks
City Council Walking Tour
On April 4, 2015, City Council District 1 initiated a walking tour for the Winchester Boulevard. Participants were asked to fill out a questionnaire regarding the future growth of Winchester Boulevard.

Advisory Group
An Advisory Group will assist in organizing community workshops, serve as a liaison between the City and the community to discuss specific planning issues, and will review analyses and draft documents and make recommendations to the City Council prior to the adoption of the Urban Village Plan. The Council Office invited a range of community members and other stakeholders to serve on the Advisory Group, including neighborhood association representatives, business owners and developers. City staff and a consultant team will staff the Advisory Group, and meetings will be open to the public.

Plan Adoption
The Winchester Urban Village Plan is expected to be adopted by the City Council in March/April 2017.

Contact Information

If you have any questions or comments about the Winchester Boulevard Urban Village planning process, or would like to be on our e-mail notification list, please contact Project Manager, Leila Hakimizadeh, AICP by email:  or by phone: 408-535-7818.