Public Art: Jump Cuts (Camera Cinemas)*Categories:
- Public Art
Artist: Diller + Scofidio with Paul Lewis (1996)
The movie marquee became a familiar downtown architectural feature with the popularization of cinema in the 1920's and 1930's. Its objective of transmitting information to the street was fully realized at night with illuminated displays as a form of urban seduction. A contemporary interpretation of the marquee suggests not only technical revision for this transmission of information, but a rethinking of urban communication.
Jump Cuts reinterprets the mechanism of the marquee through sculptural, electronic and video elements, broadcasting images and texts, both informational and contemplative, to the street. The artwork transforms the visual accessibility of the lobby by alternating between the actual view from the street and live video views from within, thus flipping the building inside-out and back, electronically.
The project includes twelve 5' by 6'- 8" liquid-crystal display panels mounted on the outside of the glass facade of the building. By day, viewers see text permanently etched onto the surface of the glass panels. From the outside, the text reads, "Truth is stranger than fiction is stranger than truth..." From inside the lobby, the text reads, "Life imitates art imitates life..."
In the evening, the LCD panels are transformed into video screens. Images projected onto the screens sequence between movie trailers and live feed from video cameras mounted inside the lobby. In between these sequences, the screens become transparent, allowing full view of the interior lobby. A computer controls all of the dynamic elements of the marquee, including activating the panels, turning them translucent and providing the surface upon which images can be projected. The image sequencing is preprogrammed for the twelve months of the year to begin operation at dusk and continue through midnight.
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