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Helping restaurants survive Shelter in Place

Resources, webinars and helpful hints for keeping San Jose's cuisine culture alive

Post Date:05/08/2020 3:25 PM

Restaurants are one of the few industries able to operate under the Santa Clara County Shelter-in-Place Order – albeit with takeout-only service. If your restaurant remains open, getting the word out to customers remains challenge. Here are just a couple of ideas to help with marketing and business development. 

PROMOTING YOUR RESTAURANT

Dining at a Distance 

Many customers are using a new, free online service called Dining at a Distance to find and try new eateries that remain open. This website allows you to list an open restaurant, delivery options, and how customers can order. Customers can view locations on a map and filter restaurants by food type and other information. 

Great Plates Delivered: Home Meals for Older Californians 

A new state program called Great Plates Delivered will pay restaurants to prepare healthy meals for qualifying seniors. The City of San Jose plans to participate in the program, though a launch data has not yet been set. You can register your interest with the City through a Web form, and learn more about the state's goals for the program.  

New Offers on Social Media

With social media use skyrocketing, you may find the following tips useful to establishing and marketing your brand online: 

Several business and social-media platforms are offering special marketing tools during the COVID-19 crisis.  

  • NextDoor – Businesses can connect with their communities through this online communication tool dedicated to facilitating conversations within neighborhoods.  Nextdoor recently announced free new programs to help local businesses impacted by COVID-19 to help businesses promote take-out information, gift card access, and fund raising. 
  • Yelp – A long-standing promotional resource for restaurants, Yelp is offering relief for restaurants and bars impacted by the Coronavirus including advertising credits for existing business clients and free access to premium programs for new business clients.  
  • Grow with Google – The internet search engine and advertising platform now offers a variety of free business promotional tools including the ability to “claim” a business profile and a free website. Information on COVID-19 solutions are also offered.  
  • Facebook – Facebook has compiled a resource center with information on how to use its tools (including Whatsapp and Instagram) to stay connected with customers.  

Other Ways to Boost Your Business 

A search of the internet will reveal many more creative ways to strengthen your connection with existing and new clients. Here are some articles to stimulate your thinking: 

INFORMATION SOURCES FOR RESTAURANTS 

If you have other questions about your business, please email us, and check out the COVID-19/business information webpage or email us. 

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