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2019 CityDance San Jose wraps up, looks forward to another three years
CityDance San Jose was launched in 2016 after a group of downtown employers along with Mayor Liccardo and City Councilmember Peralez (D3) agreed to collaborate on an event series that would provide social activity after work for residents and employees. Planning for the event went to OED’s Office of Cultural Affairs, which produced CityDance San Jose 2016 with support from the Fairmont Hotel, Team San Jose and the Knight Foundation. The first season of CityDance San Jose kicked off in August, 2016 with a Salsa night, and hasn’t stopped since.
Conceived as a participatory, eight-week series of dance parties that offer professional dance instructors and live music, CityDance San Jose features eight different genres per season, ranging from the ever-popular Salsa that has kicked off each year, to Disco, Country Two-Step, Merengue, and even edgy genres like Hip-Hop, KPop and Vogue. The dancing is enhanced by food and beverage options, including a beer/wine garden and, this year, Veggielution’s Eastside Grown licensed street food vendors. The Veggielution contribution is part of an innovative program that has received feature coverage, like this Spotlight San Jose story.
In 2018, Adobe stepped up as a significant sponsor, along with Knight Foundation’s continuing support and other downtown businesses like Ernst & Young, Bank of America, Boston Properties, San Jose Museum of Art, and City departments of Environmental Services and Parks, Recreation & Neighborhood Services. For a sense of the event, check out our video from that year.
With an average attendance of 400 dancers per session, CityDance San Jose attracted local community members, families, visitors and conference goers who joined in the dance session. According to the data collected through surveys and feedback, 35% of attendees had dinner and drinks downtown and ended their evening at CityDance San Jose reflecting the power of the public life as an economic driver.
At the end of the 2019 season, the City’s producer of the event, Office of Cultural Affairs, announced the continuation of CityDance San Jose for another three years.
“CityDance San Jose has shown that people value a chance to enjoy evenings of dance and music from a wide range of the cultures we welcome, along with our amazing weather and beautiful sunsets,” said OCA Director Kerry Adams Hapner. “We are looking forward to another three years, and are actively looking for more downtown employers to join as sponsors.”
For more information, contact Brian Clampitt, Senior Event Manager, Office of Cultural Affairs 408.793.4345 Brian.Clampitt@sanjoseca.gov